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Case Studies

Case Study 1: (Fashion Brand Case Study)

Overview

A mid-sized fashion retailer in Pakistan wanted to scale online sales before their seasonal collection launch. While they had strong organic traction, paid ads were underperforming, and customer acquisition costs were rising.

The Challenge

  • High CAC (customer acquisition cost) despite consistent ad spend.
  • Limited visibility of which creatives were driving sales.
  • Lack of funnel structure (ads were driving traffic but conversions were low).

Our Approach
DeLogics designed a full-funnel growth plan:

  • Built conversion-focused landing pages to reduce cart abandonment.
  • Launched Meta Advantage+ campaigns with creative A/B testing.
  • Introduced TikTok ads to capture Gen Z shoppers.
  • Weekly sprint dashboards to track performance in real time.

Execution

  • Tested 12 ad variations (video, carousel, DPA).
  • Redirected 30% of budget into retargeting with CRO-optimized creatives.
  • Created influencer-style UGC content for TikTok.

Results

  • 3.2x ROAS within 60 days.
  • CAC reduced by 28%.
  • 45% higher conversion rate from landing pages.

Key Takeaway
By restructuring the funnel and focusing on creative + CRO, we turned ad spend into a predictable sales engine.

Case Study 2: Real Estate Developer

Overview

A leading real estate developer in Lahore wanted to increase qualified inquiries for their premium housing project. Despite heavy ad spend on generic campaigns, the leads generated were either irrelevant or unqualified, resulting in wasted budget and low ROI.

The Challenge

  • High volume of leads but poor quality (low conversion to site visits).
  • Generic ad targeting → reaching a broad audience not interested in real estate investment.
  • Landing pages were not optimized for conversions (too much text, no clear CTAs).
  • Sales team was frustrated with irrelevant leads, reducing marketing–sales alignment.

Our Approach
DeLogics designed a geo-targeted and CRO-driven strategy:

  1. Hyper-local Targeting → Focused campaigns on specific neighborhoods, gated communities, and high-income zip codes most likely to invest.
  2. Customized Landing Pages → Built CRO-optimized pages with strong visuals, clear CTAs, and simplified lead forms.
  3. Ad Personalization → Created ad variations highlighting location benefits, ROI potential, and payment flexibility.
  4. Sales Integration → Synced campaigns with the developer’s CRM for better lead nurturing and follow-up automation.

Execution

  • Launched Google Ads Search + Display campaigns targeting keywords like “buy plots in Lahore” and “premium housing projects.”
  • Ran A/B testing on landing pages → shorter vs longer forms, video vs static banners.
  • Allocated 70% of ad spend to high-intent audiences (search + retargeting) and 30% to awareness campaigns.
  • Weekly optimization sprints to cut wasted spend and scale winning ad sets.

Results

  • 420% increase in qualified leads in 90 days.
  • Cost per lead (CPL) reduced by 35%.
  • Landing page conversion rate improved from 2.1% → 7.8%.
  • Sales team reported a 60% higher closure rate on DeLogics leads compared to old campaigns.

Key Takeaway
With geo-targeting, CRO-focused landing pages, and CRM-aligned campaign design, DeLogics turned a high-spend but low-yield marketing budget into a sustainable lead generation engine.

Case Study 3: Healthcare Startup

Overview

A newly launched health-tech startup in Pakistan aimed to acquire digital patients for its telemedicine and clinic services. Despite offering innovative healthcare solutions, the brand struggled with low awareness, poor online visibility, and minimal patient sign-ups.

The Challenge

  • Weak online presence → startup was new and not ranking on Google.
  • Limited brand credibility in a highly trust-sensitive sector like healthcare.
  • High competition from established healthcare providers and aggregators.
  • Ads not tailored for patient acquisition → poor conversion rates.

Our Approach
DeLogics designed a healthcare-specific growth framework focusing on credibility, visibility, and patient acquisition:

  1. SEO-Driven Content Hub → Built an authority blog covering diseases, treatments, and wellness guides to rank on Google and drive organic traffic.
  2. Healthcare-Specific Creatives → Designed ads with empathetic messaging (“Talk to a doctor from home in minutes”) instead of generic promotional lines.
  3. Performance Marketing Funnel → Combined Google Search Ads (for high-intent keywords like “online doctor consultation in Pakistan”) with Meta ads for awareness.
  4. Conversion Optimization → Redesigned sign-up forms and patient onboarding funnel to be mobile-first, simple, and trust-focused.
  5. Trust Signals → Added testimonials, doctor profiles, and certifications across ads and landing pages.

Execution

  • Launched Google Search campaigns targeting treatment-based keywords (“pediatrician online,” “skin doctor teleconsultation”).
  • Created video and carousel ads on Facebook/Instagram showing how easy it is to book a doctor online.
  • Built a content calendar with SEO blogs → “Top 10 Home Remedies for Migraine,” “Why Telemedicine is the Future of Healthcare.”
  • Introduced chatbot integration on the website for faster patient inquiries and appointment booking.

Results

  • 200% growth in website traffic within 4 months.
  • Ranked on Page 1 of Google for 15+ healthcare-related keywords.
  • 65% increase in patient sign-ups through optimized forms and trust-driven creatives.
  • 50% lower CPA (Cost per Acquisition) compared to industry benchmarks.

Key Takeaway
By combining SEO authority building, empathetic ad creatives, and CRO-focused patient funnels, DeLogics transformed the startup into a trusted digital healthcare brand—helping it scale patient acquisition sustainably.

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