About me
I’m Sehrish Ali, an award-winning Brand Building Strategist based in Lahore. I help ambitious businesses define what makes them different, then translate that difference into brand strategy, creative direction and meaningful digital experiences.
As CEO of DeLogics, I lead a team that delivers the brand, creative, digital and eCommerce work a strategy calls for. As Event Director of the Global Digital Awards, I lead the platform through which Pakistan’s digital and eCommerce industry recognises its businesses and professionals.
My background includes more than 15 years of experience in the healthcare industry, alongside brand building and the digital economy. I have spoken at Tech Show London and at Ecommerce Expo Asia during Singapore Tech Week, and I advise and mentor founders and young professionals across Pakistan.

Roles that shape my perspective
Event Director
Global Digital Awards (GDA), Pakistan
CEO
DeLogics
Strategic Advisor
Prime Minister’s Youth Programme (PMYP)
Mentor
Founder Institute
Mentor & Trainer
PSDF
Founding Member
Pakistan eCommerce Association (PEA)
Ambassador
Women & Diversity in Tech, Tech Show London 2026
Women Empowerment
Involvement in a women empowerment programme
Speaker
Tech Show London 2026 · Ecommerce Expo Asia, Singapore Tech Week 2025
Institutions & professional affiliations
Academic institutions
- University of BradfordUniversity of Bradford, UK
- LUMSLahore University of Management Sciences (LUMS)
Riphah International University
Professional & healthcare institutions
Project Management Institute (PMI)
Hamad Medical Complex, Doha, Qatar
Shaukat Khanum Memorial Cancer Hospital & Research Centre
From strategy to execution with DeLogics
As CEO of DeLogics, I lead a team that delivers the brand, creative, digital and eCommerce work a strategy calls for. I provide strategic leadership, advisory and creative direction; DeLogics executes the agreed projects.
- Brand identity and creative content
- Web development and eCommerce growth
- Performance marketing, SEO and content
- Conversion optimisation and social media
